“Dullness will not sell your product; neither will irrelevant brilliance.” – Bill Bernbach
By Sam Horn (used with permission from Sam’s newsletter, Isn’t That Intriguing?)
Every year, Advertising Week selects the top slogans. By definition, these taglines are relevant AND brilliant. Of the tens of thousands of commercials we see and hear every year, these are the “sticky” ones – the ones we can repeat word for word years after we first heard them.
Why is that important? Intriguing slogans make their sponsoring companies millions in extra revenue because people tend to buy products and services from likable, “known” brands.
Here are a few candidates for this year’s contest plus some past winners. Can you guess them? (Look for answers in a future blog.)
“What happens here, stays here” ______________
“Think outside the bun” _______________________
“Just do it” ________________________________
“When you care enough to send the very best” _______
“Imagination at work” ________________________
“Sometimes you feel like a nut, sometimes you don’t”_____________
“When you care enough to send the very best” _________
“Takes a lickin’ and keeps on tickin'” ____________
Note: You’ll find more great articles on her blog www.SamHornPOP.wordpress.com
Sam Horn helps people POP!, What does that mean? She helps individuals and organizations develop intriguing ideas, identities, niches and pitches that help their business or brand break out. She does this through her books (POP! Stand Out in Any Crowd, which Seth Godin calls “revolutionary”), one-on-one consulting, weekend camps, media interviews (NPR, Investors Business Daily, Chicago Tribune) and presentations (the top-rated speaker at two International Platform Association conventions).
Sam’s Upcoming Retreats and Workshops:
2-Day Intriguing Speaker Camp – Houston, TX – Nov 1-2
2-Day Intriguing Book Camp – Orlando, Fl – Nov 15-16
For more information, contact Sam’s staff at (703) 232-9757.