Where to Use Your Book Cover to Market Your Book


10 Places You May Not Have Considered



Susan Kendrick
www.WriteToYourMarket.com


I had an interesting conversation today with a self publishing author whose back cover copy we just finalized.
This author has good marketing sense, a great book, his gorgeous new front cover, and an innovative way of looking at things. So, we were both surprised when I suggested that he use his front cover on one side of his new business card for his medical practice, and he said he had never thought of that. He said this was the solution to the question that’s been running through his mind–how to mention his book on his card.


But why just mention your book when you can show it?

This was just his particular blind spot, But, we all have them, so I thought it would be a good idea to create a list of the places you can use your book’s front cover to get as much visibility for your book, your brand, and your credibility as a published (or soon-to-be-published) author as possible.
 

Now that this author has his completed front cover (title, subtitle, tagline, and design) and his back cover copy in hand, he can start promoting and building buzz for this book while he’s completing it. One of the first things he’s going to do is use his new front cover and back cover copy to approach the people from whom he most wants to get endorsements. We can then add these endorsement to the back cover (where we have left room) before his book and cover go through final production and printing.

As he gets the rest of his book publishing and book marketing efforts going, here are the places he can use his book cover to get the most visibility on a daily basis. Whether you have a new book on the way or have already published a book, consider using these ideas, too.

10 Places to Use Your Book Front Cover:

_ Signature on your emails
_ Your business card and letterhead
_ Each page of your website
_ Your blog
_ Your comments on other blogs
_ With articles you submit to online newsletters
_ In the package you send out to get testimonials
_ Each page of your book’s media kit
_ Your speaker one sheet

_ ANY place in your social networking profiles where you are currently using your own photo
Happy Book Publishing!
Susan
 

Susan Kendrick, Write to Your Market, Inc. All Rights Reserved. http://www.writetoyourmarket.com/, 1-888-634-4120.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s